About Alexis

My name is Alexis, and I’m so glad to see you here on Dawson’s Life! This is a place you’ll find lifestyle, travel, fashion and entertainment inspo that embodies creativity, adventure and unique trends emerging. I hope what you find here brightens your mindset, wardrobe and your day!


My Story

The story behind starting Dawson’s Life is an unexpected one. Back in college, I begun working at the Miami Beach Chamber of Commerce and started writing blog posts as part of my internship. After I graduated, I wanted to pursue my career path in marketing, social media and event planning. I started off at a digital marketing firm and public relations firm for a year (yes both), so I guess you can say I was eagerly ambitious! The following 2 years, I worked for an amazing non for profit marketing firm as an Assistant Director of Marketing and Management, working with 200 brands for 9 different events. I also had an amazing opportunity to work at Ogilvy and Mather with their American Express International Dollar Clients for an experiential and influencer marketing strategy.

At that point, I wanted to be able to express myself in a creative outlet that wasn’t work related and decided to create my blog. I had a lot of my friends asking me for advice on what to do when traveling, what is going on in the marketing industry, where I shop, beauty products I use and all things about being an ambitious 20 something year old. I thought having my own creative outlet while also helping people learn to be the best versions of themselves would be a great idea. It wasn’t long before Dawson’s Life had become my part-time hobby in the making!

I now live in Miami, FL, recently completed my Masters Degree in Marketing and looking for my next marketing strategy challenge while I freelance for numerous local brands. When I’m not blogging, you can find me planning my next trip, drinkng red wine on a Saturday, relaxing by the water or playing with my pup, Meeko. The uniqueness about my story is that it is still being written and everyday brings a new adventure or opportunity, which is what is so exciting and thrilling. So, thanks for joining me on my unwritten story.